The Losito e Guarini company, born in the Seventies as the continuation and expansion of a company already on the wine selling market since the beginning of the 1900, is still today a company that continues to grow in terms of turnover and clientele. The company's ongoing expansion on the market has been made possible thanks to the entrepreneurial skills of the Guarini family, who have made pondered and successful choices, understanding the needs of a market that is still today on the look-out for dynamic companies that can offer novelties and products with an appropriate quality-to-price ratio.

Nowadays, the biggest challenge is ensuring the customer loyalty, that is, the loyalty of the final consumer to the brand and to the product, in that the countless market proposals risk making it difficult to make your products stand out, other than during sales promotions.
In order reach this objective, for years we have been organising "Promotional Islands" inside Mass Distribution sales points, which allow us to come into direct contact with the consumer and, through wine tasting, to be able to understand customer tastes and expectations. In some cases, mini wine tasting courses are also organised, during which even non-experts have the opportunity to come into contact with the world of wine production, learning those basics that allow for a correct consumption of the product. Customer loyalty and the identification of the "right" product must 

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